Digital marketing is an enormous and complex system that requires expertise to achieve potential results.
Is this true?
Do you really need a digital marketing expert to achieve success?
No, you don’t!
You can DIY digital marketing if you understand what it is and how it works.
In this lesson DIY Marketing lesson, we’ll discuss what is digital marketing vs. traditional marketing.
DIY VIRTUAL MARKETING
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What Is Digital Marketing?
Digital marketing is the process of promoting, advertising, and marketing products and services using virtual channels such as websites, social media, search engines, email, and mobile apps.
The term digital marketing (Virtual Marketing) has been used quite frequently in corporate institutions, colleges, universities, and in marketing and advertising agencies. What exactly does the term refer to?
Let’s dig deep into the basic marketing model and its process to help us better understand digital marketing.
Marketing is the process of promoting, advertising, selling, and distributing products and services to generate revenues.
When a brand launches its new product or service, it wants potential buyers to know and aware of the product characteristics and features.
At the least, buyers must know how the product or service can help them and why they should buy it from that particular brand.
One way the brand can do this is by launching product awareness marketing campaigns.
Traditional Marketing Versus Digital Marketing
Brands use different media channels to run their product awareness marketing campaigns to target specific audiences.
The brands can use traditional media channels such as magazines, newspapers, billboards, pamphlets, and weekly or monthly journals.
The traditional marketing channels have been losing popularity for several reasons. The main reason is people prefer to get their information online. They don’t buy newspapers or magazines anymore.
The shrinking readership of offline magazines and newspapers compelled the advertisers to switch their marketing campaigns from traditional to digital channels.
Now at this stage, digital marketing becomes a better channel for DIY marketers to reach their audiences.
Advertisers can use digital media platforms like search engines, websites, blogs, digital directories, and online magazines and newspapers to run their marketing campaigns.
To reach as many people as possible, DIY marketers also must focus on social media channels like Twitter, Facebook, YouTube, Instagram, Reddit, Pinterest, etc.
It is pertinent to note that the marketing goals are the same. But the medians to achieve these marketing goals are different.
Role of Social Media in Digital Marketing
Social media has revolutionized the very concept of digital marketing.
With the growing number of users on several social media channels, digital marketing has become more effective and comparatively easy than traditional marketing.
Below are discussions on the role of the top social media platforms in Digital Marketing.
Twitter is one of the top choices for marketers around the globe.
According to Statistica.com, this digital marketing platform has over 199 million daily active users worldwide.
Digital marketing on platforms like Twitter benefits marketers and brands alike.
Marketing on Facebook is very effective. Many people log on to this platform when they are bored or have some spare time.
Facebook pages and groups help the marketing campaigns to reach millions of people in no time.
DIY marketers can use in-stream ads, live video podcasts, and organic & paid advertisement campaigns to shape and build a particular narrative in favor of a product or service.
Owned and operated by Facebook Inc., Instagram serves as another channel of digital marketing.
Advertisers use the platform to run marketing campaigns using photos and infographics.
Brand awareness is made possible by the photography skills of expert photographers. Beautiful images or short instructional videos can influence the behavior of the buyers toward a particular brand.
YouTube is an essential medium of digital marketing.
Created on 14 February 2005, the platform has grown exponentially. According to a report, almost 5 billion videos are watched on YouTube every 24 hours.
Marketers tap this opportunity by partnering with Google to play in-stream ads during the videos.
YouTubers act as influencers to influence the behavior of users towards a particular product.
DIY marketers can create YouTube channels to spread their content.
Pinterest is a search engine for finding and exploring relevant visuals and images. It is a powerful medium for marketing and advertising products and services.
On this platform, the advertisers submit photos and images of their products and services targeting the buyers.
DIY marketers can use top-quality HD images to inform and educate the audiences.
Interested customers can click on these images to visit the main website or e-commerce store of companies.
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Differences Between Traditional and Digital Marketing
Here are some differences between traditional and digital marketing.
Traditional marketing uses media channels like magazines, newspapers, journals, etc.
Digital marketing uses digital channels such as search engines, websites, social media, mobile apps, etc.
Traditional marketing has a limited reach. Newspapers and magazines have a specific targeted audience that limits to a particular geographical location.
Contrarily, digital marketing has a global reach. Written content or a short video goes viral within minutes and is viewed globally across various platforms.
Digital marketing has a powerful influence on prospective buyers, consumers, and end-users of services.
Unlike traditional marketing, information and ideas conveyed using digital media positively change the viewpoint of the targeted audience.
People are likely to click on the ad in the YouTube video if they are interested.
The outcome of traditional marketing is hard to measure.
With digital marketing, measuring success is simple. Digital marketing software and platforms automatically track the marketing results using various available digital tools.
In traditional marketing, there is only one-way communication.
But, in digital marketing, communication is a two-way process.
Digital Marketing Conclusion
Marketing, without a doubt, play a key role in brand awareness that ultimately leads to sales.
Digital marketing is an advanced version of traditional marketing which is made possible with the help of digital media platforms.
Never before has there been a way for businesses to stay in such consistent contact with their customers.
Digital marketing provides incredible opportunities for your business to grow.
You need to adopt digital marketing as one of the primary focuses of your business’s overall marketing strategy.
To learn more about DIY digital marketing, visit our resources center below.